Around six months ago I was comissioned by Continuum, the operators of the Spinnaker Tower in Portsmouth, to provide some historical research about the Tower, Portsmouth and the surrounding area. The aim was twofold – one, to enhance the visitor experience, and two, to increase visitor numbers.
My work focused on two aspects. I researched as many interesting and enlightening statistics as I could about Portsmouth, the Harbour, the Solent and everything you could see from the viewing platforms. And on the viewing platforms itself, I worked on interpreting what exactly you can see and where, and putting the history of it all into some kind of context.
In all, from comission to hand-in the project took two weeks, working in my spare time, and included one site visit.
Some of the results can be seen below:
As you can see, the Tower’s designers have come up with some eye-catching triangle shaped graphics panels around the base of the tower, which are aimed at ‘pulling-in’ passing trade with facts and figures and pictures of sites you can see from the top of the tower.
It’s a great example of what can be done quickly and on a sensible budget, but professionally. I hope it helps increase visitor numbers for the Tower.