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The Ashcroft Gallery: a review

Front of the Imperial War Museum London

Imperial War Museum (Image via Wikipedia)

I was up in London yesterday after seeing Biffy Clyro at Wembley Arena on Saturday evening, so popped into the Imperial War Museum to take a look at the New Lord Ashcroft Victoria Cross and George Cross Gallery.

To sum up, I’m disappointed. The medals, the heroes, the stories are legendary… but the Gallery itself – is that it? I can’t believe it took £5 million – yes, £5 million! – to do that. The interactive touch screens and use of media is very good, but hardly ground-breaking. The medals themselves are displayed in simply wooden boxes, that any reasonably skilled DIY enthusiast could knock together in their garden shed. The room itself is not large at all, and I can’t understand why its on the fourth floor and not the ground floor. There’s no rhyme or reason as to how the gallery is laid out, and its difficult to find any given individual’s medals. I’m told that the 241 medals are arranged in terms of qualities such as leadership, sacrifice, aggression, skill, initiative, endurance, and boldness, but it didn’t seem that logical to me.

It’s disappointing that Britain’s principal military museum cannot do better. I work in local museums and I’ve seen how inventive Exhibition designers have to be and can be with shrinking budgets and rising expectations, and I can’t see for the life of me how the exhibition itself cost £5m. Consultants, feasibility studies, options appraisals, sub-contractors, researchers, over-the-top marketing maybe. But the largest collection of the world’s most hallowed medals deserves an almost spiritual experience, not just another exhibition.

I was there to look for the George Cross and medals of CPO Reg Ellingworth, the Portsmouth Mine Disposal rating killed in 1940. Me and my mate spent a good twenty minutes hunting for his medals, and without the aid of any kind of plan or index it was hard going. We finally found Ellingworth’s display, and on the multimedia screen I found several photos of Ellingworth that I had never seen before, including one of him in tropical white uniform and a rather hazy photo of him at work on a mine – neither of which I had seen before, or even appear on the IWM’s online catalogue of images! But it is nice to see a brave man such as Ellingworth being remembered in such a prominent place – now to make sure that Portsmouth recognises him and his peers too.

Back to the Exhibition, I disagree quite strongly with the way ‘Ashcroft’ gets crowbarred into everything – it should be about the (extra)ordinary medal winners, not a dubious tax-exile whose meaningful contribution to humankind is, errm, hang on a minute… nothing. If he had any kind of humility he wouldn’t insist on plugging his name at every opportunity. Even the Gallery’s website is full of pictures of the man himself, and links to his books. Tasteless. Plenty of philanthropists donate money to causes such as this without demanding that their name is emblazoned everywhere. Just an observation.

I’ve never understood this blind obsession with VC’s and GC’s either. There are plenty of incredibly brave men who were only awarded DSO‘s or DCM‘s. There are also stories of men performing incredibly brave deeds and receiving no recognition at all because their officer did not write the act up properly. My thoughts, as someone who has done a fair bit of research into thousands of men who were killed in the First and Second World Wars, is that bravery is not limited to medals alone.

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Filed under Army, Museums, Navy, Royal Air Force, Uncategorized, victoria cross, World War One, World War Two