My work at the Spinnaker Tower, Portsmouth

Around six months ago I was comissioned by Continuum, the operators of the Spinnaker Tower in Portsmouth, to provide some historical research about the Tower, Portsmouth and the surrounding area. The aim was twofold – one, to enhance the visitor experience, and two, to increase visitor numbers.

My work focused on two aspects. I researched as many interesting and enlightening statistics as I could about Portsmouth, the Harbour, the Solent and everything you could see from the viewing platforms. And on the viewing platforms itself, I worked on interpreting what exactly you can see and where, and putting the history of it all into some kind of context.

In all, from comission to hand-in the project took two weeks, working in my spare time, and included one site visit.

Some of the results can be seen below:

As you can see, the Tower’s designers have come up with some eye-catching triangle shaped graphics panels around the base of the tower, which are aimed at ‘pulling-in’ passing trade with facts and figures and pictures of sites you can see from the top of the tower.

It’s a great example of what can be done quickly and on a sensible budget, but professionally. I hope it helps increase visitor numbers for the Tower.

About these ads

14 Comments

Filed under Local History, site news

14 responses to “My work at the Spinnaker Tower, Portsmouth

  1. John Erickson

    I really like the “Address Panels” around the door, with two of them cut high for the doors themselves. The sail panel-fact boards are really clever thinking, something I wouldn’t mind seeing around some of the smaller towers around the States. (Not really practical for Sears Tower or the Empire State Building, but Reunion Tower in Dallas or even the CN Tower in Toronto could use similar devices.)
    Congratulations on your part in the effort, you should be very proud!

  2. x

    That is interesting. As for visit numbers well lets say I was surprised at the entrance fee. It wouldn’t put me off but I think it is a bit on the high side. I hope the group rates for schools etc. are sensible.

    Wasn’t it the UK’s small building site for a tall building too? Radio 4 covered it in an architectural programme.

    • James Daly

      The entrance fee issue is an interesting one. I’m not sure if or how much it has gone up since it opened. A lot of venues resort to putting their prices up if their bottom line figures arent adding up, but I can’t help feeling that that is short sighted. Cut them, and you’ll get more people in surely?

      10,000 visitors at £5 = £50,000
      5,000 visitors at 10 = £50,000

      but £5 gets you more satisified customers, surely?

  3. Briani

    I visited last year and although i thought it was a tad pricey it really was a fantastic view and an amazing looking building.I hope they’ve fixed the ouside lift because the young lad in the inside lift looked bored to death.

  4. Hello my loved one! I want to say that this post is amazing, nice written and include almost
    all significant infos. I would like to see more posts like this .

  5. Niezwykle interesujący tekst, zalecam ludziom

  6. Additionally, they allow individuals to watch online movies free without having
    to download them first. I wonder how I am going to control through the remainder of the day.
    This Can Be A good base for beginning a zombie movie.

  7. By the finish of thie week of training you should have produced your personal app.
    Irrespective of whether or not it will be a glowing review or info on creating their products superior.

  8. After a while the pc will play an additional sound.

    It is one of the most well-liked app that allows you to change the
    look of the iphone. You can use Dev group method to unlock
    your 3G iphone.

  9. Set these pieces into a hat (or diaper bag) and draw them out one at a
    time throughout the game. These baby games would
    be the common baby game bathrooms usually played.

  10. There is definately a great deal to learn about this subject.
    I love all the points you’ve made.

  11. Hello, constantly i used to check webpage posts
    here in the early hours in the dawn, for the reason that i love to gain knowledge of more and more.

  12. It is best to decide for replacement window screens from the
    nearby shop to avoid these problems. I really hope
    you’ve resolved your problem using these answers. The double
    hung windows are preferred by homeowners.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s